@font-face{font-family:Inter;src:url('/assets/fonts/Inter-400.woff') format('woff');font-display:swap}@font-face{font-family:Inter;src:url('/assets/fonts/Inter-500.woff') format('woff');font-display:swap;font-weight:500}@font-face{font-family:Inter;src:url('/assets/fonts/Inter-700.woff') format('woff');font-display:swap;font-weight:700}
:root{--paper:#f4f4f0;--ink:#20231f;--muted:#62665f;--line:#d4d6cc;--gold:#c2943e;--dark:#171d1c;--light:#eeeee8}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,Arial,sans-serif;font-size:16px;line-height:1.5}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--gold);outline-offset:5px}img{max-width:100%;display:block}p,h1,h2,h3,figure{margin:0}h1,h2,h3{font-weight:500}p{color:var(--muted)}.shell{width:calc(100% - 88px);max-width:1480px;margin:auto}.masthead{height:88px;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:30px}.brand{display:flex;align-items:center;gap:10px;letter-spacing:-.8px;font-size:23px;font-weight:700}.brand img{width:33px;height:40px;object-fit:contain}.nav{display:flex;gap:30px;align-items:center;font-size:14px}.nav .active{border-bottom:1px solid var(--ink);padding:9px 0}.nav-cta{padding:12px 18px;background:var(--ink);color:var(--paper)}.mobile-nav{display:none}.eyebrow{font-family:Inter,sans-serif;font-size:12px;letter-spacing:1.6px;text-transform:uppercase;font-weight:500;color:var(--muted)}.hero{padding:39px 0 36px}.hero-index{display:flex;justify-content:space-between;margin-bottom:24px}.hero-grid{display:grid;grid-template-columns:.85fr 1.4fr;gap:54px;align-items:center}.hero h1{font-size:clamp(50px,5.85vw,86px);letter-spacing:-4px;line-height:1.02}.hero h1 em{font-style:normal;color:#807044}.hero-copy p{font-size:17px;max-width:380px;line-height:1.65;margin-top:27px}.actions{display:flex;gap:23px;align-items:center;margin-top:27px;font-size:14px;font-weight:500}.primary{display:inline-flex;align-items:center;justify-content:center;gap:20px;background:var(--ink);color:var(--paper);border:0;padding:15px 21px;cursor:pointer}.text-link{border-bottom:1px solid var(--muted);padding:6px 0}.hero-visual{align-self:start}.frame-top,.frame-bottom{display:flex;align-items:center;justify-content:space-between;font-size:12px;letter-spacing:.5px}.frame-top{border-top:2px solid var(--ink);padding:10px 0}.frame-bottom{padding:12px 0 0;gap:16px;letter-spacing:0;color:var(--muted);align-items:flex-start}.film-image{position:relative}.film-image img{width:100%;aspect-ratio:16/10;object-fit:cover}.frame-labels{position:absolute;top:14px;left:14px;right:14px;display:flex;justify-content:space-between;pointer-events:none}.frame-labels span{background:#171d1ce8;color:#fff;padding:6px 10px;font-size:12px}.play{position:absolute;bottom:16px;left:16px;background:var(--paper);color:var(--ink);border:0;padding:12px 17px;cursor:pointer;display:flex;gap:16px;font-size:14px;align-items:center}.play i{font-size:13px;font-style:normal}.proof-rail{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:21px 0;display:grid;grid-template-columns:1fr 1fr 1fr;gap:25px}.proof-rail div{display:flex;gap:15px;align-items:center}.proof-rail .num{color:#89743e;font-size:12px}.proof-rail strong{font-size:14px;font-weight:500}.proof-rail small{font-size:12px;color:var(--muted);display:block;margin-top:2px}.section{padding:76px 0}.section-heading{display:flex;justify-content:space-between;gap:30px;align-items:flex-end;margin-bottom:32px}.section h2{font-size:44px;letter-spacing:-1.8px;line-height:1.1;max-width:630px}.section-heading .eyebrow{margin-bottom:15px}.section-heading p{max-width:375px;font-size:16px}.project-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:32px}.project img{aspect-ratio:16/9;object-fit:cover;background:var(--dark)}.project .project-title{display:flex;justify-content:space-between;gap:20px;padding:16px 0;border-bottom:1px solid var(--line)}.project h3{font-size:23px;letter-spacing:-.6px}.project p{font-size:14px;max-width:580px;margin:13px 0}.project small{font-size:12px;letter-spacing:1px;text-transform:uppercase;color:var(--muted)}.process{background:var(--dark);color:var(--light)}.process .eyebrow,.process p{color:#b5bcb7}.process-grid{display:grid;grid-template-columns:.85fr 1.4fr;gap:54px}.process h2{max-width:350px}.process h2 em{font-style:normal;color:#c9ac68}.steps{display:grid;gap:0}.step{display:grid;grid-template-columns:48px 1fr;gap:16px;border-top:1px solid #4c534e;padding:20px 0}.step>span{color:#c9ac68;font-size:13px}.step h3{font-size:21px;margin-bottom:8px}.step p{max-width:550px;font-size:15px}.team-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.team-grid img{aspect-ratio:4/3;object-fit:cover;filter:saturate(.65)}.team-grid h2{font-size:44px;margin:18px 0}.team-grid p{max-width:490px}.lab-links{display:flex;gap:28px;margin-top:24px;flex-wrap:wrap}.contact-section{border-top:1px solid var(--line);padding:45px 0}.contact-section .shell{display:flex;justify-content:space-between;align-items:center;gap:25px}.contact-section h2{font-size:38px;letter-spacing:-1.3px}.footer{padding:24px 0;border-top:1px solid var(--line);font-size:12px;color:var(--muted);display:flex;justify-content:space-between;gap:30px}.footer a{border-bottom:1px solid var(--line)}.concept-note{font-size:12px;color:var(--muted);padding:12px 0 20px}.dark{--paper:#171d1c;--ink:#eeeee8;--muted:#b2bbb3;--line:#444b45;--dark:#101513;--light:#eeeee8;--gold:#c9ac68}.dark .hero h1{font-size:clamp(50px,5.4vw,80px);letter-spacing:-3.5px}.dark .hero h1 em{color:#c9ac68}.dark .hero-grid{grid-template-columns:.92fr 1.2fr;gap:52px}.dark .primary,.dark .nav-cta{background:#c9ac68;color:#171d1c}.dark .frame-labels span{background:#171d1ce8}.dark .play{background:#c9ac68;color:#171d1c}.dark .hero-copy p{max-width:410px}.defense-fields{display:grid;grid-template-columns:1fr 1fr 1fr;gap:32px}.defense-field{border-top:1px solid var(--line);padding-top:20px}.defense-field h3{font-size:24px;margin:15px 0 10px;letter-spacing:-.7px}.defense-field p{font-size:16px}.resource-row{display:grid;grid-template-columns:.6fr 1.2fr .4fr;gap:24px;border-top:1px solid var(--line);padding:22px 0;align-items:center}.resource-row p{font-size:14px}.study-head{padding:36px 0 25px}.study-head .eyebrow{margin-bottom:22px}.study-title-row{display:flex;justify-content:space-between;align-items:flex-end;gap:50px}.study-head h1{font-size:62px;line-height:1.08;letter-spacing:-3px;max-width:690px}.study-title-row p{max-width:325px;font-size:16px}.study-player{position:relative;background:#090a09}.study-player video{display:block;width:100%;aspect-ratio:16/9;background:#090a09}.study-caption{display:flex;justify-content:space-between;padding:17px 0;border-bottom:1px solid var(--line);gap:30px;font-size:14px}.study-details{display:grid;grid-template-columns:.6fr 1.4fr;gap:60px}.facts{display:grid;gap:15px;align-content:start}.fact{border-top:1px solid var(--line);padding-top:12px}.fact dt{font-size:12px;letter-spacing:1px;text-transform:uppercase;color:var(--muted)}.fact dd{margin:5px 0 0;font-size:18px}.study-details h2{font-size:40px;margin-bottom:20px}.study-details p{margin:16px 0}.chapter-list{display:flex;gap:8px;flex-wrap:wrap;margin-top:20px}.chapter-list button{border:1px solid var(--line);padding:9px 13px;background:transparent;cursor:pointer;font-size:13px}.chapter-list button:hover{background:var(--ink);color:var(--paper)}.scope{padding:23px;background:#e7e8df;color:var(--ink);font-size:14px;line-height:1.65}.source{font-size:12px;line-height:1.7;margin-top:18px;color:var(--muted)}.source a{text-decoration:underline}.detail-images{display:grid;grid-template-columns:1fr 1fr;gap:30px}.detail-images figcaption{font-size:14px;color:var(--muted);padding:12px 0}dialog{width:min(1080px,94vw);padding:18px;border:1px solid #444;background:#111;color:#eee}dialog::backdrop{background:#000c}dialog video{width:100%;display:block}dialog .dialog-bar{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px;font-size:14px}dialog button{background:none;border:1px solid #777;padding:8px 13px;cursor:pointer}dialog p{font-size:12px;color:#ddd;margin-top:12px}dialog a{text-decoration:underline}.skip{position:absolute;left:-9999px}.skip:focus{left:20px;top:20px;background:white;padding:10px;z-index:5}
img{height:auto}.brand{white-space:nowrap}.hero-grid>*{min-width:0}.hero h1{font-size:clamp(50px,5.5vw,86px)}
@media(min-width:1600px){.hero-grid{gap:80px}.hero{padding-top:55px}.hero h1{font-size:90px}}
@media(min-width:641px) and (max-width:1000px){.nav{display:none}.mobile-nav{display:block;position:relative}.mobile-nav summary{cursor:pointer;padding:10px}.mobile-nav nav{position:absolute;right:0;top:40px;background:var(--paper);border:1px solid var(--line);width:210px;z-index:3;padding:18px;display:grid;gap:18px}}
@media(max-width:900px){.shell{width:calc(100% - 44px)}.nav{gap:15px}.hero-grid,.dark .hero-grid{gap:28px;grid-template-columns:.9fr 1.1fr}.hero h1,.dark .hero h1{font-size:52px;letter-spacing:-2.8px}.hero-copy p{font-size:16px}.actions{gap:14px;flex-wrap:wrap}.proof-rail{gap:10px}.proof-rail div{gap:8px}.proof-rail small{max-width:180px}.section{padding:55px 0}.process-grid{gap:30px}.team-grid{gap:32px}.study-title-row{gap:30px}.study-head h1{font-size:49px}}
@media(max-width:640px){.shell{width:calc(100% - 36px)}.masthead{height:76px}.brand{font-size:22px}.nav{display:none}.mobile-nav{display:block;position:relative;font-size:14px}.mobile-nav summary{cursor:pointer;padding:11px 0 11px 15px}.mobile-nav nav{position:absolute;right:0;top:42px;background:var(--paper);border:1px solid var(--line);width:210px;z-index:3;padding:18px;display:grid;gap:18px}.hero{padding:25px 0}.hero-index{margin-bottom:24px}.hero-index span:last-child{display:none}.hero-grid,.dark .hero-grid{grid-template-columns:1fr;gap:28px}.hero h1,.dark .hero h1{font-size:58px;letter-spacing:-3px}.hero h1 br.mobile-hide{display:none}.hero-copy p{margin-top:20px;max-width:none;font-size:16px}.actions{margin-top:22px;gap:23px}.primary{padding:14px 16px}.frame-top,.frame-bottom{font-size:12px}.film-image img{aspect-ratio:16/10}.play{bottom:12px;left:12px;padding:10px 13px}.frame-labels{top:10px;left:10px;right:10px}.frame-labels span{font-size:12px;padding:4px 7px}.frame-bottom{gap:10px;flex-direction:column}.proof-rail{grid-template-columns:1fr;gap:17px;padding:22px 0}.proof-rail small{max-width:none}.proof-rail div{gap:15px}.proof-rail strong{font-size:15px}.proof-rail small{font-size:13px;display:inline;margin-left:6px}.section{padding:45px 0}.section-heading,.contact-section .shell{display:block}.section h2,.team-grid h2{font-size:36px;letter-spacing:-1.4px}.section-heading p{margin-top:18px}.project-grid,.process-grid,.team-grid,.defense-fields,.study-details,.detail-images{grid-template-columns:1fr;gap:30px}.process h2{max-width:none}.project h3{font-size:22px}.project p{font-size:15px}.team-grid img{order:2}.contact-section h2{font-size:33px;margin-bottom:24px}.footer{flex-direction:column;gap:12px}.resource-row{grid-template-columns:1fr;gap:10px}.study-head{padding-top:25px}.study-title-row{display:block}.study-head h1{font-size:45px;letter-spacing:-2px}.study-title-row p{margin-top:18px;max-width:none}.study-caption{display:block}.study-caption span{display:block;margin-bottom:7px}.study-details{gap:35px}.study-details h2{font-size:33px}.facts{grid-template-columns:1fr 1fr}.source{font-size:12px}.hero h1 em{color:#7a682f}.dark .hero h1 em{color:#c9ac68}}
@media(min-width:641px) and (max-width:900px){.hero-grid,.dark .hero-grid{grid-template-columns:1fr;gap:30px}.hero h1,.dark .hero h1{font-size:64px}.hero h1 br.mobile-hide{display:none}.hero-index span:last-child{display:none}.hero-copy p{max-width:560px}.hero-visual{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.brand-division{font-size:12px;font-weight:400;letter-spacing:1px;margin-left:12px;color:var(--muted)}
.anchor{display:block;scroll-margin-top:25px}.source-credit{font-size:12px;line-height:1.7;color:var(--muted);padding:12px 0 24px}.source-credit a{text-decoration:underline}
.walkthrough-feature{border-top:1px solid var(--line);margin-top:40px;padding-top:30px;display:grid;grid-template-columns:.8fr 1.6fr;gap:35px;align-items:center}
.walkthrough-feature img{width:100%;aspect-ratio:16/9;object-fit:cover}.walkthrough-feature h3{font-size:29px;letter-spacing:-1px;line-height:1.25;margin:12px 0}.walkthrough-feature p{margin-bottom:20px;max-width:620px}
.resource-actions{display:flex;align-items:flex-start;flex-direction:column;gap:10px}.resource-actions a{font-size:14px}.resource-row{grid-template-columns:.65fr 1.1fr .65fr}
.study-subheading{margin-top:18px}.media-description{font-size:14px}.media-error{margin-top:12px;font-size:14px}.media-error a{text-decoration:underline}.media-error[hidden]{display:none}
.chapter-list button[aria-current="true"]{background:var(--ink);color:var(--paper)}.chapter-list button{min-height:44px}
.source a,.scope a{text-underline-offset:3px}.error-page{min-height:60vh;padding-top:90px}.error-page h1{font-size:56px;line-height:1.1;letter-spacing:-2px;margin:20px 0}.error-page p{max-width:550px;margin-bottom:30px}
@media(max-width:640px){.walkthrough-feature{grid-template-columns:1fr;gap:18px;margin-top:25px}.walkthrough-feature h3{font-size:27px}.resource-row{grid-template-columns:1fr}.brand-division{margin-left:4px}.hero-index .eyebrow{font-size:12px}.error-page h1{font-size:44px}.dialog-bar{gap:10px}.dialog-bar button{flex-shrink:0}}
@media(max-width:370px){.brand-division{display:none}.hero h1,.dark .hero h1{font-size:50px}.actions{gap:15px}}

.approach-copy{align-self:center;font-size:clamp(20px,2vw,26px);line-height:1.6;max-width:680px}
.approach-content{align-self:center;min-width:0}
.conversion-flow{display:grid;grid-template-columns:minmax(0,1fr) 54px minmax(0,1fr);gap:22px;align-items:center;margin:30px 0 0;padding:28px 0 0;border-top:1px solid #454e46;color:#c9ac68}
.conversion-node{display:flex;align-items:center;gap:16px;min-width:0}
.conversion-icon{display:block;width:58px;height:58px;flex:none}
.conversion-copy{min-width:0;display:grid;gap:5px}
.conversion-label{color:#eeeee8;font-size:20px;font-weight:500;line-height:1.3;letter-spacing:-.4px}
.conversion-format{color:#b5bcb7;font-size:14px;line-height:1.5}
.conversion-arrow{display:block;width:100%;height:auto}
.resource-row .conversion-flow{grid-template-columns:minmax(0,1fr) 32px minmax(0,1fr);gap:14px;margin-top:22px;padding-top:22px}
.resource-row .conversion-node{flex-direction:column;align-items:flex-start;gap:10px}
.resource-row .conversion-icon{width:44px;height:44px}
.resource-row .conversion-label{font-size:17px}
@media(max-width:1000px){.conversion-flow{grid-template-columns:minmax(0,1fr) 34px minmax(0,1fr);gap:16px}.conversion-node{flex-direction:column;align-items:flex-start;gap:12px}.conversion-icon{width:50px;height:50px}}
@media(max-width:640px){.conversion-flow{gap:14px;margin-top:26px;padding-top:24px}.conversion-label{font-size:18px}.conversion-format{font-size:14px}.resource-row .conversion-label{font-size:18px}}